One specific, load-bearing post per week
A single well-argued post beats five mediocre ones by a wide margin on LinkedIn.
Pros
- Algorithm rewards saves and long dwell time
- Becomes a reference artefact your team and prospects share
- Compounds your thought-leader surface area without daily effort
Cons
- One per week means every post matters
- Requires real takes, not observations
Verdict. The discipline that separates real LinkedIn channels from performative ones.