Free utilities

Small, honest tools that don't want your email.

No gated downloads, no sign-up walls. Just the three utilities we use internally, published for anyone.

Engagement rate calculator

Compute your true engagement rate the way brands actually evaluate it — weighted by saves, shares, and comments, not just likes.

Pull a ranked list of relevant hashtags by niche, with competition data and recommended mix (broad / mid / niche).

See the windows where your audience is most active, based on platform norms and time-zone distribution.