Tool · Reach calculator
Enter your follower count, average reach per post, and how often you post each week. The calculator returns your monthly reach estimate, your reach-to-follower ratio, and a plain-English read on whether the algorithm is throttling distribution.
Estimate only — reach varies wildly per post. The benchmark boundaries (20% / 40% / 70%) come from aggregate creator reporting and are directional. Your account may sit outside the curve by platform or niche.
The number of unique accounts that saw the post, averaged over your last 5–10 posts. Platforms label this differently — "reach", "accounts reached", sometimes "views" — use the unique-viewer number rather than raw impressions for the cleanest signal.
Across Instagram and TikTok creator studies, reach under 20% of followers correlates strongly with low early engagement and reduced distribution on subsequent posts. It is not a hard rule, but it is a reliable warning sign.
No — the calculator treats feed posts as the unit. Stories, reels, and shorts have separate reach dynamics. If you want a reel-specific number, plug reel-only reach into the input.
Our packages lift the early engagement and follower signals the algorithm uses to decide distribution. Anonymous delivery, crypto accepted, 30-day refill covered.