Tool · Engagement rate

What's your true engagement rate?

Brands stopped looking at likes-per-follower years ago. They look at a weighted rate that rewards saves and shares. Paste your numbers below.

Why weighted engagement matters

In 2022, a 3% flat engagement rate was respectable. In 2026, brands want to see a weighted rate that isolates "active" engagement — the behaviors that correlate with purchase intent. Saves mean "I want to come back to this." Shares mean "I want my friends to see this." Both are 4x to 6x more valuable than a passive like.

The formula we use internally, and that most brand-analytics platforms have adopted:

weighted_engagement = (likes × 1 + comments × 2 + saves × 4 + shares × 6) / reach

Reach is preferred over followers because it describes who actually saw the post. If reach is unavailable, use followers — but expect the number to look lower than the old likes-per-follower math gave you.

Benchmark tiers

Under 1% — the post did not land.
1% – 3% — typical for most creators.
3% – 6% — healthy. You'll qualify for most brand deals.
6%+ — strong. You can price your brand deals at the top of the range for your tier.

These benchmarks vary by platform. Instagram Reels run hotter than feed posts; TikTok native videos run hotter than cross-posts; X runs cooler across the board. Use the number as a directional signal, not a grade.